Mark Zuckerberg, the founder of Facebook, turned the world upside down in 2004, when he made a way to share everything online. At the tips of your fingers, you could access photos from people in London, have a conversation with someone in New York and post and share information for the world to see from sitting on your couch. These easy tools can quickly connect people from all over the globe. Social media has changed the business world. It is time for you to hop on the bandwagon or get left in the dust!
By The Numbers: Discovering Linkedin
As of May 2014, there are currently 300 million people around the globe that are on LinkedIn. LinkedIn is a business site that allows you to connect with people in your field of work, in your company, from your school, among others. Your options are truly endless. If people have connected with you on LinkedIn then every time that you post something it will show up on all of their newsfeeds.
LinkedIn is a great way to get your business off the ground and to create a new client basis. Other than being a great tool for your business, LinkedIn has been a great example of what it means to evolve with time. They are one of the older social media sites yet they are still around and still popular because they are constantly updating their site and evolving to keep up with our fast-paced society.
Don’t Get Left In The Dust
Social media has the perks of being instantaneous. If you want to get your company’s name out there, it is a very efficient way to get that done. Facebook is one of the many ways that you can reach people. Their 1.23 billion monthly active users are completely at your disposal if you know how to manage social media correctly. When you have an event happening or something great has happened within your company, tell people about it! Making one quick post lets your followers be able to see your success at a moment’s notice.
Be The First To Tweet It
Twitter, although it looks as if it is overwhelming at first, is an amazing marketing tool. Not only does it keep you actively engaged in your community, it allows your community to stay actively engaged with you. Announcing an upcoming event via flyers, banquets or even webinars only reaches a select group of individuals. Although all of these ways of sharing information are somewhat successful, they only reach a small audience and your vision should be to reach all audiences in order to grow your client base.
More Than An Entertainment Destination
Youtube has become the place to watch videos. It is easily accessible to people all around the world (again, growing your client base). It is a one-stop-shop for variety and you are even able to create certain channels to organize all of your videos and edit them later as you please. Youtube is used everywhere and by everyone: from classrooms to couches, from children to grandparents. If you want to get your videos out there, all you have to do is post them. With each video, you can give develop tags. For example, you have a video about how to be successful in your business and you title it “Business Success Video” (hopefully you use a more creative title), well, when people search for Rihanna’s music video of “Nobody’s Business” your video will also come up because of the tagline business. It is an ingenious way of getting the common person to view your videos.
Growing Your Business
Social media is the root of success in today’s business industry. It is the most time efficient way to get your information out into society and expand your client base. Evolving with the fast paced, need-it-now society is the only way not to get left behind. Social media takes work to keep up with but once you get started it is only the beginning to an upward climb towards success.